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The web page beijingmandarinschool.com states the following, "Established in 1998, Beijing Mandarin School is the citys top institute for teaching spoken and written Mandarin Chinese as a second language." I viewed that the webpage also said " We offer a wide range of Chinese classes from one-on-one to online, and even tailor-made courses for your kids or for your corporation." They also said " We believe that you cant learn a language without experiencing the culture! We coordinate Chinese cultural activities almost every night of the month. Win 10 Hours of Mandarin Classes." The meta header had learn chinese as the first search term. This keyword is followed by learn mandarin, learn chinese in Beijing, and learn chinese in china which isn't as important as learn chinese. The other words they used was study chinese. study mandarin is included but will not be viewed by search crawlers.